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About Us

Vision

Hong Kong’s pop culture has always been an indispensable part of our local culture as well as an important cultural brand of Hong Kong. It represents our wit in fusing cultural elements of the East and West, the North and South, and the new and old to forge the very dynamic meeting point of the cultures of the Mainland, Hong Kong and the rest of the world. Our remarkable achievements in pop culture are what Hong Kong people collectively take pride in. Through collaboration with the arts and culture sector, the Pop Culture Programmes Office organises the annual Hong Kong Pop Culture Festival, which not only enhances Hong Kong people’s cultural confidence and upholds the city’s unique cultural glamour, but also facilitates cultural exchange between Hong Kong and different regions, and consolidates Hong Kong’s position as an East-meets-West centre for international cultural exchange.

Mission

  1. To promote the inheritance and understanding of Hong Kong’s pop culture through a diverse range of arts programmes and extension activities on pop culture.
  2. To support young artists and emerging arts groups in the territory, facilitate inter-generational and cross-disciplinary collaborations, and expand partnerships between Hong Kong and other regions to create more opportunities for cultural exchange and development in different areas.
  3. To curate and showcase distinctive and high-quality programmes in different art forms (including performing arts), with the aim of enhancing public understanding and awareness of the development of Hong Kong’s pop culture.
  4. To make effective use of online platforms for promoting programmes and sharing knowledge and information about pop culture, with a view to arousing the public’s interest in arts, broadening the audience base across different age groups, and engaging more young people and tourists.

STRATEGIES

Promote cultural exchanges

Support local young artists and art groups, foster collaboration between artists with different qualifications and characteristics, and provide a platform for cross-sector collaboration and performance to promote multipartite exchanges in the local pop culture sector.

Present diversified programmes

Organise programmes in different art forms and styles, including performing arts, film screenings and thematic exhibitions, to showcase the blend of the East and West, as well as the new and old, that characterises Hong Kong’s pop culture.

Develop special outreach programmes

Curate unique cultural and arts programmes to attract audiences with different backgrounds and interests, and enrich the audiences’ experience of arts in novel and interesting ways.

Strengthen youth participation

Actively seek collaboration with local tertiary institutions to enhance students’ understanding of Hong Kong’s pop culture, with the aim of aiding cultural inheritance and supplying the industry with new blood.

Broaden the audience base

Expand publicity and collaboration platforms, and promote programmes via online social media so as to build a wider audience base across different age groups; and partner with overseas arts programme organisers and performers to open up new markets outside Hong Kong, thereby extending the promotion of local pop culture to audiences in the Mainland and the rest of the world.

Year 2023

Exhibition

Tango Between Images – Hong Kong Films & Comics
24 February – 8 October 2023

Pre-Festival Programme: Miss You Much Leslie Exhibition
29 March – 9 October 2023

Out of Thin Air: Hong Kong Film Arts & Costumes Exhibition
3 May – 4 September 2023

Cinderella and her Qipao Exhibition
3 November 2023 – 5 May 2024

Performing Arts

Pre-Festival Programme: Pop Unplugged
7 – 8 April 2023

SENZA x Lucky 6: Pop Grooves
29 April 2023

Indie Pop Concert - Indie Debut
26 – 28 May 2023

Hong Kong Chinese Orchestra – Our Cantopop
8 – 9 July 2023

Summer Vibes - Youth Band Marathon
9 July 2023

K-Drama OST Live Concert
18 November 2023

Outreach Activity

Outdoor Music x Film Marathon
23 April 2023

My Stage@HKCC 2023/24 – Saturday Music Live by The Hong Kong Federation of Youth Groups
29 April – 18 November 2023

Movie Tram
6 May – 11 June 2023

Busking Go Round
7 – 28 May 2023

Culture Café
20 May – 16 December 2023

POP Hong Kong!
25 June – 27 August 2023

BUSKING@MUSEUM
3 – 24 September 2023

Film Screening

Opening Programme: When Leslie & Anita Meet Hei & Gin
22 April 2023

Revisiting the Glory Days ─ The Legacy of Leslie and Anita
23 April – 30 December 2023

CINEMA DAY
29 April 2023

From Panel to Big Screen – Panorama of Hong Kong’s Comics-Inspired Films
6 May – 2 September 2023

Restored Treasures – Farewell to My Concubine (1993)
30 September 2023

Submission of Programme Proposals

The Pop Culture Programmes Office (PCPO) welcomes proposals for first-rate and creative programmes related to local pop culture for the Hong Kong Pop Culture Festival. Such programmes may be hosted by the Leisure and Cultural Services Department or held under sponsorship. Programme proposals should contain detailed information on the programme concept, form of presentation, artist(s) involved, production details, estimated budget and background of the artist(s) or arts group (such as reviews and audio/video recordings of past performances). Generally speaking, it takes 12 to 18 months for the PCPO to process a programme proposal. Proposals submitted less than 6 months before the proposed performance date may not be considered.

Assessment Criteria and Procedures

All programme proposals are assessed in detail according to the same set of criteria, which include the professional and artistic merits of the programme, its artists and production personnel, the relevance of the proposed programme to the theme and objectives of the Hong Kong Pop Culture Festival, the overall programme mix of the Festival, the estimated budget and technical viability of the proposed programme, and market considerations. Assessment of proposals will be conducted at the Programme Meetings of the PCPO, and recommendations will be submitted to the Art Form Sub-committee (Festivals) for comment.

Recruitment of Specialists

The PCPO is looking for people with professional knowledge about performing arts, visual design and publishing for the provision of specialist services for the programmes, art appreciation activities and cultural events of the Festival. Such specialist roles include Lecture Speaker, Moderator/Host, Article Writer, Programme Notes Writer, Translator, Editor, Graphic Designer, Illustrator and Stage Technical Coordinator. Applicants should possess relevant qualifications and experience. Interested parties are welcome to submit a full résumé detailing relevant qualifications and experience together with a service proposal to the PCPO by email or by post for consideration.

For enquiries, please feel free to contact us by email.


Email: hkpcf@lcsd.gov.hk
Address: 14/F, Leisure and Cultural Services Headquarters
1-3 Pai Tau Street
Sha Tin, New Territories

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